Today our life is
surrounded with the many social media site. It was a time when there was friends group, Ladies club, youth organization, youth club, newspaper and
different kind of platform for people gathering, these were the lading social media,
but after year 2000 the social platform for people gathering “Social Media” had
change, and most of the people divert their social life from live organization
to virtual world internet. The internet is become a leading platform for social
contact specially in all age group.
I have remembered year 2000
is the biggest changing year in respect to the social media & social life
of Indian. Year 2000 born generation is totally under influence of so called “social
site”, and their social life is limited with it.
In 2004, I was register
on Orkut, Orkut was the leading social networking site in those days. It was the first site which I known as a social networking site. Year 2009 I was on
Facebook, & in 2010 I was with Linked In, Twitter. Although, my social
life is not based & limited on these social networking site but I was become a part of
that networking. Nearly one in four people worldwide are using social network in
2013. The worldwide user of social networking site 1.47 billion in 2012 & it increase to 1.73
billion this year 18% increase. By 2017 the social networking audience will be
2.55billion.
A survey speaks about
last ten year social networking site & their changes with the no. of users.
The survey was conducted in second quarter of 2013. At end of June 2013,
“Facebook” is leading social networking site around the world & India. The approximate users of Facebook are around the world is 75million. Huge number of
users is differentiated to gender, age, relationship status, religious view,
political view & geographic area. The Leading social networking sites Twitter
(25mil), Linked In (11mil), Google+ (6.5mil), Orkut (1.75mil) with users.
The reason behind putting all these fats & figures are to show the scope
& strength of social networking sites.
I do believe the social
networking site is highly effective platform to reach highest number of people
in different category. The basic need of the marketing is to connectivity with
the end user/customer in less time, & fortunately social networking sites
are able to do so. The social networking sites are having different kind of
tools which will help to reach more no of people with proper way. The social
networking site helps to create a user group to promote product & service.
Even this kind of user group help to conduct discussion about product &
service also the user group will provide opportunity to conduct Market research
and specially for Customer Measurement Survey (CMS) under customer satisfaction
Index. Now the Facebook has offering paid advertisement services. These social
networking sites allow you to extract the user data from you page or user
group.
Above and all fetchers
will help for promotion & sale product or service. The social networking site
has perfect material to Marketing of product or service. Social networking is
develop a new field in the public relation i.e. SOCIAL MEDIA MANAGER (SMM)/EXPERT(SME),
this SMM/SME will work to maintain the public relation of Company, Organization
& most important an Individual.
Vende Mataram Viraj
(Note:- Source of
Information for this article is e-market.com, ebizmba.com, slideshare.net)
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