Thursday, 20 June 2013

Nielsen Global Impact Day (NGID)




Last week I was busy with the Nielsen Global Impact day at Pune i.e. NGID Program. Every year Nielsen celebrates a day on 13th June as a global impact day. It is celebrated with all the employees of Nielsen. The motive behind these celebration is, Nielsen believe to create an impact on society by helpful act. Till last year it was called as a Nielsen Day, but from last years we are celebrating this day as, “Nielsen Global Impact Day (NGID)”. This year is special because this year Nielsen is celebrating his 90th birthday. Giant organization in market research with 90 years.
Last year we were at school for donating some school stationary for small student. Even this year the theme based on the CHILD in the society. And this year we are with, “PALAKNEETI PARIWAR”. The organization based at Pune and working for children from slum area. The organization runs different activity to develop the child, like “Palakneeti Magzine, Khelghar, Anand Sankul, Information Center & Sandarbn Binonthly”. Eight member trust run this organization for children’s.


This year the plan was to not only meet these children’s at their development center but also spend some time with them, know these children’s & working of organization. With the same plan we meet them, spend time with children’s, played some games there, we draw some pictures with them, we made collage with them and had a dialogue with children’s to know about their feelings. Full of energy time we spend their with small little wonders.   
It was a great afternoon with the tender future of India. Finally we move to end of the program; I found twinkles of expectation in the eye of the small little wonders. The twinkles are about bright future, good education, reliable society, good human being and most important strong nation. And the real charity is safe & bright future in free society; and being Nielsen member I am committed to do that.

Vande Mataram                                                                                               Viraj   
 

Wednesday, 5 June 2013

Market Intelligence (MI)



Market Intelligence (MI), can be defined as  “the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.” In other words market intelligence is the information, gathered and analyzed specifically for the purpose of accurate and confident decision making for determining market opportunity, market penetration strategy, and market development metrics.
There is an urgent need for making available market intelligence services to boost the trade and increase the participation of all importing and exporting organizations or firms in India and also other countries which require support about latest developments in trade. Thus these services are likely to bring more awareness among exporters and importers all over. Market intelligence plays a vital role in marketing of agricultural produce. If the information on commodity prices prevailing in various markets is made available, the farmers would be able to get better price for their produce by moving their produce to the market which pays higher price. 



OBJECTIVES
  • To provide market and customer orientation
  • Identification of new opportunities
  • To identify new trends in markets and competitors
  • Early warning of competitor moves to enable counter measures
  • Minimizing investment risks, to detect threats and early market trends
  • To provide better customer interaction and to give intensified customer market view
  • Information for better market selection & positioning and to  understand and discover untapped or under-served potential
  • To give quicker, more efficient and cost-effective information in order to avoid duplication of report acquisitions and expensive consultant work
 
             Vende Mataram                                                                                           Viraj